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27 Dec

HELLO LONDON!

It is said that when choosing a tourist destination, it matters less where you’re going than whom you’re going with. It couldn’t be truer, but then again, besides going with two of your best friends, travelling to a city like London, suddenly your vacation becomes an unforgettable one. And I’m telling you from my own experience. Letting aside the fact that I laughed like I haven’t done it in a long time, I found many new interesting things and places. My oldest habit, when I get to London, is to stop at the Marks & Spencer’s airport store and get stocked with fresh berries (the first tray of raspberry’s is finished on the spot) a habit that usually repeats the entire...
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27 Dec

DAMAT ANNIVERSARY

This month Damat celebrated three years of being present on the Romanian market. "Those three years have meant 7 stores opened in cities like Bucharest, Cluj and Iasi and we are planning to open 3 more in 2014. During this period more than 500,000 romanian have chosen Damat Tween and D's Damat products, and over 40 celebrities, from different domains like television, press, arts, politics and sport  people, artists, journalists, political and sports chose to wear our collections. We would like to thank all those who have chosen our brands and hope to remain in their preferences" , said Theodora Burz, International Marketing & Expansion Manager at Orka Holding. Although Damat is an exclusively male fashion brand, obviously I chose an androgynous attire...
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24 Dec

MERRY CHRISTMAS!

Even if it may seem old-fashioned, the ideal Christmas for me is the one spent with my family. To meet around a large table, to remember funny childhood stories and exchange gifts with each other. It's the time of the year where we reconnect with our loved ones, time to recharge our batteries for the new year we are all entering in. I hope the Christmas spirit will bring all of you and me love, hope, peace and happiness.   Photography by IULIANA POPESCU Loation BUCHAREST    ...
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19 Dec

NEW YEAR’S EVE PARTY DRESSES

There are only  few days left until the most anticipated night of the year. For the New Year's eve party you should choose femininity, dresses being the most suitable for this purpose. If you still haven't found the perfect outfit, I am giving you a starting point: dresses with sequins or embroidery are a must have this season. Wager on these items and it is impossible not to be noticed! But don't take my word for it, the editorial below stands as proof. Enjoy!   Photography IULIANA POPESCU Location BUCHAREST / BRAGADIRU PALACE      ...
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17 Dec

3 IN 1

My dears, I am convinced that you have already started the Christmas shopping spree, specifically in acquiring the perfect outfits for Christmas dinner and for the New Year's Eve. It would be better to think twice before making any purchase. There’s the option to buy versatile items. Therefore I will show you in the images below how you can obtain three different outfits using the same Zara dress! The casual holiday attire, the Christmas dress and the one for New Year's Eve. Be smart & stylish! Enjoy!   Photography by IULIANA POPESCU     ...
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11 Dec

THE HISTORY OF BURBERRY / THE TRENCH COAT RELIGION

The British fashion house was founded in 1856 by Thomas Burberry by opening a store when he was just 21 years old. Despite his young age, Thomas had plenty of experience in fabrics, as he had worked as an apprentice textile merchant.  Focusing on the manufacture of outdoor items and being dissatisfied by the material they were made of, heavy waterproof clothing, Thomas invented a new material called gabardine. This fabric is made of nylon and light cotton, waterproof and, at the same time, allows the air to circulate.  In just a few years, the shop customers had called the gabardine coat "Burberry's".  35 years after opening the first store in Basingstoke, Thomas launches a new store in London on Haymarket Street, which...
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9 Dec

BURBERRY WEEK

Dears, this week is a special one, in which I will post, for 3 consecutive days, thee stories about one of my favourite brands, Burberry. Why Burberry? Well, because we are talking about a brand which is loved by everyone, a label with tradition and 156 years of experience in fashion. I have prepared for today an outfit in which the trench is the main character, a garment invented by Thomas Burberry. I should mention here that you can find all the clothing items of my outfit  in the Burberry store in Bucharest, Lutheran Street 4. Enjoy!   PHOTOGRAPHY BY IULIANA POPESCU    ...
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6 Dec

WITHIN REACH

As women, we all know the big truth: we cannot get enough of shoes. The same thing I may say about bags. :) Small, large, made of leather or textile, for daytime or evening, bags have become a natural addition of our outfit, as well as of our personality. These accesories have always been the subject of fashion trends. And, let's face it, we are way too vulnerable to such temptations!   Photography by LEO KLIM & GEORGE MARACINEANU Location NEW YORK     TODAYS OUTFIT   SHIRT / ZARA PANTS / PULL & BEAR SHOES / TOPSHOP EARRINGS / CHANEL (vintage) RING / OTHER STORIES BAGS / BOOKLETA / BE&D THE RIBBON TIE / HABERDASHER'S SHOP SUNGLASSES / URBAN OUTFITTERS / LINDA FARROW HAIR ACCESSORY / AMAZON...
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